Paid media & channel expansion
Give the right people a reason to act.
Campaign management and creative testing across social, video and audio platforms: Meta, TikTok, YouTube, LinkedIn, Reddit, Spotify, programmatic and marketplaces. We pick the channels your audience actually uses and expand only when the numbers justify it.
Discuss paid mediaWhat does paid social management include?
The agreed scope can cover channel selection, campaign setup, audiences, budgets, creative testing and reporting. New creative production is specified separately so responsibilities are clear.
What the work covers.
A channel with a purpose
Choose Meta, LinkedIn or TikTok based on the audience, offer and buying journey, not a requirement to be everywhere.
Creative testing
Turn customer questions, benefits and objections into testable messages, formats and offers.
Campaign management
Set up campaigns and manage delivery, audience strategy, budgets and the sequence from ad to next step.
Feedback beyond the platform
Compare reported conversions with lead quality or sales data where available, and use that feedback to plan the next test.
What we start with
Your audience, offer, existing creative assets, brand constraints, available media budget and the conversion path people will follow.
How we judge progress
Meaningful inquiries or purchases, conversion quality and acquisition economics. Attribution windows and platform estimates need context when comparing channels.
How it is scoped
Usually monthly campaign management. Creative testing and production can be included as a defined scope or added as a separate project.
Scope and costs.
Media spend, photography, video shoots and additional production are not silently bundled into management. The proposal specifies which creative assets are supplied, adapted or produced.
Before we begin.
Can you manage Meta Ads only?
Yes. A focused Meta engagement is a valid starting point. Additional channels should earn their place.
Can I provide my own creatives?
Yes. We can work with existing assets and specify any adaptations or new concepts needed for the testing plan.
What if conversions look good but sales do not?
First check the definition of a conversion, tracking quality and lead or customer outcomes. Better reporting can reveal whether the issue is creative, targeting, the offer or the handoff.
Can you run ads in restricted verticals?
Yes. I’ve managed campaigns in regulated financial services and other restricted categories. That includes advertiser verification, certifications where a platform requires them, policy-compliant ad copy and landing pages built to pass review the first time.
Start with the work you need.
One service, a focused project or a more connected engagement. Tell us what would make a difference.