New-market advertising & localization
Launch in a new country without guessing.
Research, localized messaging and a first round of campaigns for businesses entering a new market in the US or Europe. You get a tested starting point and a clear read on what to do next.
Discuss a market launchCan you launch us in a country where we have no data yet?
Yes. That’s what this engagement is for. We start with research instead of spend, then launch small, learn fast and scale what works.
What you get.
Market and competitor research
Demand, search behavior, pricing and how competitors advertise in the new market, summarized into the questions that matter for launch.
Audience discovery and channel selection
Which audiences to reach first and which channels fit them, based on the market rather than on habit from your home market.
Ad concepts and localized messaging
Ad angles and copy adapted to the market, not translated word for word. Claims, offers and proof points checked against local expectations and ad policies.
Landing-page adaptation
Your key landing page adapted for the market: language, currency, trust signals and the right next step.
Initial launch and testing
A first campaign set with controlled budgets and clear tests, so early spend buys learning instead of noise.
Learning report and next steps
What worked, what didn’t and a recommendation: scale, adjust or stop, with the reasoning behind it.
Native localization
Every market gets native localization, not just translation. Copy, offers, landing pages and visuals are adapted by people from that market: culture, buying habits, trust signals and local ad rules included.
How we judge progress
Cost per qualified lead or sale in the new market compared with your home market, plus the quality signals your sales team sees.
How it is scoped
A fixed-scope project for research and launch, usually followed by monthly management if the market proves worth it.
Scope and costs.
Media spend is paid separately. Native localization is part of the scope. Translation of long documents, local legal checks and new creative production are quoted up front when needed.
Before we begin.
Which markets do you cover?
The US and European markets, including launches between them. If a market needs specialist local knowledge beyond what a review can provide, I’ll say so before we start.
Do we need a local entity or website?
Not always. Some platforms and restricted verticals require local verification or licensing. We check those requirements during research, before any spend.
How long does a launch take?
Research and preparation usually take a few weeks, followed by an initial test period long enough to read results with confidence.
Planning a new market?
Tell me where you want to go and what you sell today. I’ll tell you what a sensible first step looks like.